RICH & RUTHLESS
MASTERMIND
Rich & Ruthless is a 12 month mastermind for bad b*tches already making money who want consistent 10–20k months, dream buyers flowing in from their content, and clients who stay 6+ months, without diluting their personality or begging anyone to buy.
This is where you wake up and think "life's rich" 🍒
This is where your “I’m a psycho for this work” energy finally matches your income, your leadership, and the business you’re actually building.
You know you're fcking amazing at what you do and yet a part of you is underwhelmed with your results... and that's a dangerous place you don't settle for.
Not because you're not grateful or mind blown with what you've built, but because you know you're destined for something that blows everything you've done until now out of the damn water
Where you wake up every day thinking "life's rich"
Because you've got stacks in the bank with a business you love, offers filled with dream clients who stay for years, and where you look in the mirror fully obsessed with the woman you've become
This is not a passive course. It's a room where psychos move fast and leaders find their strategic edge, and the only direction the standard moves is to the fcking moon.
This is for women already making money online, who are ready to lock in 10–20k+ cash months with content, offers, and leadership that stack, not start from zero every month
It's giving, good girl gone ruthless
4 PILLARS TO A RICH BUSINESS WE IMPLEMENT:
1. CASHFLOW
How we move you from 4 figure cash months into 10–20k recurring, with a client roster you actually like and a business that doesn’t collapse if you take a week off. No more 3k / 15k / 5K swings; you know your minimum and you regularly exceed it.
2. CAPACITY
The infrastructure to hold bigger money without burning your life down. Your offer delivery, your boundaries, your backend systems, your automations and repeatable processes. Built so you're actually leading a rich life at the same time as running a big business. Because if you build a business beyond your capacity, you will never have the life you're building it for. You’re not holding 25 1:1s; we architect offers so you cap at 5 calls/week max and can still keep clients 6+ months.
3. CULTURE
The world people step into the second they hit your page, and the reason they stay. Your client experience, retention, and reputation become assets, not afterthoughts. Clients don’t “try you once”; they move through your world, re‑buy, and bring friends. New people can feel there’s a thing happening here and they want in. You’re done babysitting low standards and victims, your culture pulls serious buyers up and spits the rest out fast. This is how your business becomes a ride‑or‑die brand: clients choose you as their person, and they don’t want to leave.
4. CONVICTION
You become the most convicted b*tch in the room. In your prices, your offers, and your standards. You stop arguing with yourself every time you raise a rate or launch. Client wobble doesn’t make you shrink your containers. Slow months don’t make you burn your business down. You sell from “this is the room you’re lucky to be in,” and people feel it, in your content, on your sales calls, and in how you hold your spaces
You're likely exactly like my clients...
You're not missing the work ethic
You're not missing capability
The gap is that the strategy you've been executing was built for someone else's business and genius
The gap is that you're missing a room that can hold you in the obsceneness of what you're building
You're a damn psycho for this work
Selling. Creating content. Launching. Serving clients. Standard of doing better.
And yet your income doesn't reflect it.
That's not a hustle harder / do more problem, you're already an animal...
That's a "who am I being in every moment" leadership problem.
That's a knowing how to clearly articulate the depth of your unique work in your messaging so people know exactly WHY YOU problem
That's a "I've gone quiet" because I don't trust myself to lead at my next level problem
That's exactly what we do inside the Rich & Ruthless Mastermind
The Rich & Ruthless Mastermind is NOT a place where you get told to be someone else to be more successful. It's NOT the place where you have a carbon copy brand, content, message like everyone else.
We don't do that shiiiiiii here. You win in your own lane.
Rich & Ruthless is the place where you finally break out of the good girl chains that have been c*ckblocking you from being fully ruthlessly you, from making 6 figures and FU levels of money.
This is where you build a real long term business with high level strategy and identity work + leadership to become the woman people love to pay and to be the woman who can hold the level of business you want
Where you become the healthiest, happiest, hottest and richest you in 12 months because why the fck would you settle for anything less?
Rich girls aren't good girls.
Rich girls are hot girls. Rich girls are unapologetic and ruthless about what they want and go full psycho mode to build it. Rich girls have unique brands. Rich girls are unfckwithable in exactly who they are
That's exactly what we do inside Rich & Ruthless
📱
You're posting and hoping
Sure you sign clients. But when you look at your posts it doesn't fully feel like you. You're an absolute baddie, but yet you still sneakily hold back what you want to say because of the potential haters so you add miles of context so you're not misunderstood but you justify it as just "adding clarity". Or heaven forbid a client thinks you're talking about them and get triggered. And it's exactly why your content feels like somethings missing and you don't know exactly how to articulate your magic in every single post
🔁
You don't have spaces you're known for
Or you do, but you can't keep the momentum going past the first few months. So you launch something new. Reset and feel on fire for a few weeks. And start the whole cycle over again next quarter. Nothing ever really stacks and compounds.
❓
You compare yourself to what every coach in the industry is doing.
You read a post and question your strategy. You're jumping from thing to thing and not allowing something to stick because what if you get it "wrong"? You hear you should stop speaking to pain points, then someone else says that's the only way to sell. And it makes you question what tf you're doing. You're laying awake wondering exactly how to sell tomorrow instead of knowing exactly why people are going to buy today
🫠
You're still being the good girl with your clients
You would NEVER classify yourself as a people pleaser. You set boundaries, you know how to lead your clients. You've navigated sticky shit before.. BUT then you get a charge back, and you still make it mean something about you and if they like you anymore. Someone goes quiet in the chat and instead of being unbothered.. you manufacture engagement, send them a "hey just checking in!" DM, add in more support they didn't actually need and didn't ask for, so they "see the value", and it makes you resentful.
People default on payments and instead of re-enforcing the standard, you keep them active because you still need that payment come through and you don't want to seem too "harsh" in case they leave. You blame your clients that they're just when you're not having the level of conversations you want to be having inside your containers or saying "they're just not invested" when they're not ascending.
You're still attached to the sale. You're still filtering in your content. You still need validation from your clients. You're undercharging.
It's all good girl problems, and it's leaking into your sales.
You have endless strategies available to you, yet you're not at the level of business you want to be (yet 😉)
There's a reason for that
There's strategy, but there's no 'ONE RIGHT STRATEGY' to get you to 6 figures+
The people who say "strategy doesn't matter" are brokies
I spot your strategic gaps from a mile away and we fill them with logic and precision in your content, messaging, positioning, offer creation, ascension pathways, launch runways, lead generation using sales psychology to stack cash because that is how you get paid....and yet the biggest things that have scaled my clients to 5K, 10K, 20K, 30K cash months is who they're being while they implement the strategy
You go from "following strategies" to becoming a highly strategic leader
You go from needing step by steps to integrating the frameworks so it becomes second nature.
You won't find a copy paste script here. You won't find fill in the blank content prompts. You've done that in your last investment and you've evolved past that. And it's made you go quieter.
You innovate your own moves here.
By taking off the good girl handcuffs. By addressing what's running the show underneath it all
That's when you start printing money
💸 THE RICH METHOD 💸
Seen + Sought After
Become a weapon at making your top 1% dream clients find you, know you exist, and know they need to hire you. Visibility and messaging that commands attention, and drives conversions by leveraging your unfair advantage before they’ve even booked a call. This is where visibility and quality meet to repel red flag clients, and call in the right people who win.
Sold Out
This is where your buyer gets put in the fast lane with every freebie, experience and low ticket. Not because of your perfectly structured frameworks, but because of the leader you are as you do it all. You fill your bread and butter revenue generating machine offers from high ticket sales skills that make you a savage at conversion without overcoming objections or convincing.
Sworn In
The full force of the forever and ever amen factor where people get a taste of your work and want to lock it down and keep paying for years. They’re sworn in, and they can’t imagine leaving. You’re walking with unfckwithable conviction and leadership to stay at the top of your game, where your clients evolve with you so your business never makes you feel like you’re trapped in a box
Scale Like a Psycho
A full brand ecosystem that scales with you. Revenue secured months ahead. Not rebuilt from scratch every launch cycle
-A. WEnt from 4K months to 16k cash months
"Worth every penny. It's transformed everything in my business for the better"
EXCLUSIVE RICH & RUTHLESS TELEGRAM GROUP
Your daily hub for being held to the highest standards. Celebrations, wins, riffs, and collaboration with other baddies doing iconic sh*t. The community that gets you back in your own lane, building a rich business and leading a rich life. Get live sales feedback by Em directly during the week, so you're closing high ticket sales like a baddie. Drop in screenshots of what you're talking about in the sales process and get custom feedback of how to close 💰. No victim mentality here. Honest conversations and genuine celebration are the standard
RICH & RUTHLESS CURRICULUM VAULT
AND PLAYBOOKS
Access to my entire curriculum vault. This isn't a portal of random trainings you get lost in. Over 20K in value. You get the step by step curriculum, crystal clear action steps, how to become wildly successful all in one place. Easy to watch videos and playbooks (docs) to read and implement right away so you're compounding success and taking action. And more coming. The vault grows with the business. And you get access to every live training that happens over the 12 months.
🍒Sales Savage: this is where you're closing high ticket sales like a bad bitch. No slimy sales tactics. You'll learn how to close 4-5 figure sales like a savage. How I lead sales conversations in the DMs, landing pages, pricing strategies without overcoming objections or convincing anyone to say yes where 10K clients have paid in full from a few DMs back and forth
🍒Chokehold Content: how to create content backed by sales psychology, personality and storytelling that sign dream clients into your world so they're coming into your DMs already a full body fck yes. No spending a penny on paid ads when your content filters out the red flag clients and brings in the dreamy humans you love supporting.
🍒Offers People Never Want to Leave: Not just ones that get people IN, but ones people want to stay. 1:many offers that get your clients insane results, are the fully built on your genius and designed to have people stay (without you being on calls 25/7 or sacrificing client experience) so you're not relying on 1:1 alone. How to build out your entire offer ecosystem so every entry point (free and low ticket) leads to your home base scalable offers so you're stacking MRR like a psycho. This is how 750K happens
🍒Launch Lab: the place we get to workshop your entire launch. You'll learn the strategies I recommend for my clients to have 5 figure launches without it feeling like a heavy ass lift. And how to set up your business so you see sales continue to come in without constant launching. Stop putting an offer up and hoping it sells, and nail the visibility and trust strategies that ensure people say yes
🍒 Lead Generation: you don't build to 6 figures and beyond by posting and hoping someone finds you. This is my organic, heart led lead gen strategy that doesn't have you sending out "hey girl" DMs you instantly block and delete. This is about building real relationships that become your next high ticket client and so you know what to do every day to bring the right people in
🍒Resilient B*tch: how to become unfckwithable in navigating the duality of building a rich business and life so you always come out on top a winner and a leader people trust
🍒Loyal Community: if you're just trying to get new people in the door, instead of knowing the retention strategies that get people to stay, you leaving tens of thousands on the table every month. My 8 part course on exactly how a $27 client can become a 3K client and then become a 30K client who shouts your name from the rooftop
KICK-OFF 1:1 INTENSIVE WITH EM
90 minutes. We zoom out and then put everything under a damn microscope to restructure, and refine. Seeing the leaks in real time so we know exactly what to fill. Building a full fkn rich life around it all. Your clear road map for the next 30/60/90 days starts here first, laced with your genius leading the charge and burning down the bullshit that can't come with you
WEEKLY LIVE GROUP COACHING CALLS
12 months of access. Thursdays at 12 pm PT with Em every single week. 60-90 minutes. No support coaches. You bring the problem you walked in with. Em finds the strategy and identity move underneath it. Nobody leaves without a concrete move. One decision flipped on one call has changed the entire trajectory of businesses. Offers sat on for 10 months launched. Launches that were "almost ready" for six weeks. This is where that ends. Live content audits. Live sales feedback. Landing page audits. Backend systems. Offers. Sales. Life changing shit happens on these calls. This is not a "I hope my question gets answered". As long as you submit your question and show up, you will get direct 1:1 support from me
SALES THAT STACKKKKKK
High level sales skills that use real sales psychology, so you’re selling to the highest level premium buyer you actually want to work with, without convincing, begging, or chasing.
Content, messaging, and positioning that build instant trust and make it obvious why you’re the one.
A ride‑or‑die brand that actually stands for something, with your IP baked into everything you sell so it’s uncopyable, undeniably you, and the kind of world clients stay in for years.
A 90 day selling cycle that repeats and compounds, so “starting from zero” months become a thing of the past. We take you from “sometimes I hit 5–8k, sometimes I fall off a cliff” to a baseline 10–20k stretch where you know the minimum and regularly blow past it.
We build the kind of business where you wake up on the first of the month to holy‑guacamole‑level MRR, and every new sale feels like a bonus...not a rescue mission.
All of it built around your personality and standards, so you never have to send a sleazy “hey girl” DM or water yourself down to sign a 10k client.
The marketing bros could never.
The Rich & Ruthless Mastermind is built for a very specific kind of leader.
In your first 30 days
By 90 days
What your next 12 months actually look like in Rich & Ruthless
By 6 months
By 12 months
My coaching style is direct. I will tell you what I see, and what you need to hear. I won't tell you what you want to hear. You won't hear me say "just keep going" if there are gaps we need to fill
Yes. The Rich & Ruthlesss Committment is a 12-month commitment. This is not a month to month subscription. When you join on the monthly plan, you’re legally responsible for the full 12 months. If you leave early, the balance is still due. Non-payment will be referred to collections.
You’ll get 12 months of full access to:
→ The Rich & Ruthless portal
→ All weekly calls
→ The private Telegram Community
→ All program materials
→ All future updates and additions during your 12-month term
If you are asking any of these questions or you are thinking even remotely in this way, this is not for you.
Women in Rich & Ruthless aren’t here to dabble, rush, or only make decisions based on how fast they can get a result. They’re here to evolve, learn skills, grow a business and become the best versions of themselves.
We have clients see massive financial wins, including:
16K sales days
Being plateaued at $4K cash months for nearly a year, then going to consistent $16K cash months
No sales in months after being in other programs to making multi 4 figure months
Hitting first 5 figure launches
But all of these results happen because of the women they become and they’re dedicated to their growth regardless of outside factors.
There is no money back guarantee. I have no idea when you’ll make the money back. We do not provide refunds, and you cannot try it for one month to see if you like it because we don’t work with dabblers. To maintain the frequency of true, high value and high quality women in our container, it’s important everyone’s on the same page. We don’t have room for anything but this standard. There are no guarantees in business. If you need a guarantee, business is going to be really difficult
If you’re in another program and you’re interested in this, there’s probably a reason. But don’t not fulfill your other commitments to join my space.
If you’re overly concerned about needing fast results or needing guarantees, this program is not for you.